We are thrilled to have an amazing group of Learnersaurus Licensees who are excited to advertise their business to bring in new students and broaden the Learnersaurus network. While the Learnersaurus program is now a part of your business, it is important to remember that Learnersaurus remains independent of your own business for marketing purposes. We encourage you to use our branding to promote Learnersaurus in your business’ marketing, by closely following these guidelines:

 

1. Brand size and placement

You may have a logo or name that creates an identity for your own brand or business. Any marketing tools that you create (adverts, newsletters, social media posts, etc) should have your branding as the primary focus.

The two Learnersaurus logos which identify and promote the Learnersaurus brand are; the company name and our little friend the Learnersaur (below).

 Ensure the logo is clearly visible, surrounded with clear space that is free of type, graphics, and other elements that might cause visual clutter

Ensure the logo is clearly visible, surrounded with clear space that is free of type, graphics, and other elements that might cause visual clutter


2. Which file should I use?

Above you can download the Logo Pack which includes both the Learnersaurus logo and the Learnersaur character for use in your promotional marketing material.

It is important to use the right file in the right situation. At the end of the file names you’ll notice an extension, such as .jpg or .png. So, what's the difference?

.jpg - Use this one when placing the logo on a plain white background.

.png - This version has a transparent background. Use this when placing the logo on a coloured or patterned background.


3. Logo Crimes

  Don't  use the logo on a visually similar background

Don't use the logo on a visually similar background

  Don't  add a boarder to the logo

Don't add a boarder to the logo

  Don't  change the colours of the logo

Don't change the colours of the logo

  Don't  add a drop shadow to the logo

Don't add a drop shadow to the logo

  Don't  use the logo on a visually similar background

Don't use the logo on a visually similar background

  Don't  use the logo on busy and complex backgrounds

Don't use the logo on busy and complex backgrounds

  Don't  crop the logo

Don't crop the logo

  Don't  squash or stretch the logo

Don't squash or stretch the logo


Good Example

  • Do make your own business the primary focus
  • Do promote your own website
  • Do use your own imagery & content
  • Do include the Learnersaurus logo as a secondary brand

Bad Example

  • Don't make Learnersaurus the primary focus
  • Don't use more Learnersaurus branding than your own
  • Don't promote the Learnersaurus website over your own

 

4. Promoting Learnersaurus as part of your business

We welcome you to promote Learnersaurus as a program that you can offer, however it’s important to remember that it is not part of YOUR business. Learnersaurus must be promoted as a third party company, separate to your own.

When promoting the Learnersaurus program and products as one of your offered services, please check:

  • The Learnersaurus logos must not be used in a way that is misleading or likely to adversely affect the interests of Learnersaurus.

  • The Learnersaurus logos can only be used in association with accredited Learnersaurus Licensees and will not be used directly or indirectly in respect of any other product or company.

  • The Learnersaurus logos must not be used as part of the logo or corporate identity of the Licensee or any of its divisions or subsidiaries.

It is important to be sure that when advertising your business, make your services be suitable to as many people as possible. You don't want to limit the audience that can be supported by you. Here are some recommended terms and phrases to use when promoting your business and Learnersaurus:

Use words like:

literacy, reading, spelling, learning difficulties & dyslexia

Ask questions such as:

"Do you know a child who maybe struggling to learn to read?"

"Has your child been at school for a couple of years but still not able to keep up?"

"Is your child's spelling below the level you would expect?"

Use phrases such as:

"Support to build confidence and achieve potential."

"Evidence based programs based on decades of research."

"Systematic, explicit and structured phonics"

"All children need to have the opportunity to learn to read. Don't wait!"

"Both parent and child will be supported."